Sales Strategy | Jens Koester Sales Consulting

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Your B2B and B2C Startups Need Almost Opposite Sales Strategies. Here's How to Pick Yours.

Every "B2B vs B2C" article explains what the words mean. The real question is which strategy to actually run — and what to do when you're somehow both. A sales consultant's straight answer for 2026.

Jens Koester

Jun 76 min read