Frequently Asked Questions
1. Do you only work with startups in Canada?
No — while I’m based in Toronto, I work with startups across Canada, the US, and Europe. Many of my clients are cross-border, so I’m comfortable navigating international sales challenges.
2. Can you help if we don’t have a sales team yet?
Absolutely. In fact, many founders work with me before hiring their first sales rep. I’ll help you refine your ICP, messaging, and process so you’re ready to scale when the time comes.
3. How soon will we see results?
It depends on your stage and goals. Many founders see quick wins (like stronger discovery calls or more conversions) within 30 days. Larger shifts, such as building a full repeatable process or scaling a team, typically take 60–90 days.
4. What industries do you specialize in?
I’ve worked with startups across all sectors — SaaS, FinTech, HealthTech, consumer, hardware, and more. The principles of effective sales apply across industries, and I tailor strategies to your unique context.
5. Do you offer custom packages?
Yes. In addition to standard consulting, coaching, and workshop formats, I create custom packages for startups with specific needs (for example, fundraising support, international expansion, or rapid team ramp-ups). Just let me know what you’re looking for in our strategy call.
6. What if we’re very early stage and have a limited budget?
I understand early-stage constraints. That’s why I offer flexible options like one-off consulting sessions, starter coaching packages, and online courses. You’ll still get actionable guidance without overextending your runway.
7. Can you join investor meetings to support our sales story?
Yes. Many founders ask me to review or even join investor presentations to strengthen the sales traction narrative. I can help highlight metrics, processes, and the pipeline that demonstrate growth potential to investors.
8. Do you provide resources or templates we can reuse?
Yes. Every engagement includes tailored materials—playbooks, scripts, frameworks, or templates—that you can continue using long after our sessions. You keep the tools to make sales repeatable.
9. How do virtual workshops work?
Workshops are run live via Zoom or your preferred platform. They’re interactive with exercises, role-plays, and Q&A. Sessions are recorded, and you receive the deck, playbooks, and a 30-day reinforcement plan for your team.
10. What makes your approach different from other consultants?
I combine 25+ years of global sales experience with certified coaching and business psychology training. That means I don’t just deliver strategy—I focus on people, behavior, and execution. My philosophy is simple and customer-first.