Lessons from Unexpected Places

The best sales lessons don't come from sales books — they come from bakers, chefs, DJs, bartenders, and soccer coaches who've never sold a thing in their lives. This category finds the sales and business wisdom hiding in everyday craft, plus the occasional life advice for founders running on fumes. It's all sales. None of it is sales.

Golden sunset over calm ocean with rocky islets and silhouetted evergreen branches in the foreground.

The Best Sales Lessons I Ever Learned Came from a Bakery, a DJ Booth, and a Soccer Pitch

The best sales lessons I've ever learned came from a Berlin baker, a DJ, a line cook, a soccer coach, and a bartender — not from a single sales book. A field guide to the sales wisdom hiding in everyday craft, plus some life advice for founders who are running on fumes.

Jens Koester

May 317 min read