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Notepad with pen on a wooden table, latte art coffee, and a potted plant create a calm workspace setting.

Your First 10 Customers Will Be Awkward, Slow, and Underpriced. That's the Job.

The first 10 customers aren't a marketing problem, they're a courage problem. A no-fluff field guide for founders who are tired of being told to "do things that don't scale," with a one-page checklist you can actually use this week. From a consultant who's worked with 500+ startups.

Jens Koester

9 hours ago6 min read