Disclaimer

Last Updated: May 8, 2026

This Disclaimer governs your access to and use of www.jens-koester.com (the “Website”) and any consulting, coaching, advisory, workshop, course, podcast, video, or downloadable content (collectively, the “Content” and “Services”) offered by Jens Koester Sales Consulting (“we,” “us,” or “our”).

By accessing or using the Website, Content, or Services, you acknowledge and agree to the terms of this Disclaimer. This Disclaimer should be read together with our Terms of Service and Privacy Policy. If you do not agree, please do not use the Website or Services.

1. General Information Only

All content on the Website — including blog articles, videos, podcast episodes, downloadable resources (such as the Startup Sales Strategy Workbook), online courses, workshops, social media posts, and one-on-one consulting conversations — is provided for general informational and educational purposes only. It reflects the personal views, experiences, and professional judgment of Jens Koester at the time of creation and may not be current, complete, or applicable to your specific situation.

Nothing on the Website should be interpreted as a recommendation to take any specific action with respect to your business, customers, employees, finances, or operations without first consulting an appropriately qualified professional.

2. Not Legal, Financial, Tax, or Other Professional Advice

The Content and Services are not a substitute for, and should not be relied upon as, professional advice in any of the following areas:

Legal advice or representation;
Financial, accounting, or tax advice;
Investment, securities, or fundraising advice;
Employment, human resources, or labour-law advice;
Medical, mental health, or therapeutic advice.

We are sales consultants. We are not lawyers, accountants, financial advisors, investment advisors, fund managers, registered therapists, or licensed professionals in any other regulated field. You should consult an appropriately qualified, licensed professional before making decisions in any of these areas.

3. No Guarantee of Results

We have worked with hundreds of startups and have seen what works — and what doesn't. However, we make no representations, warranties, or guarantees that you, your team, or your business will achieve any specific result from using our Content or Services.

Sales outcomes depend on many factors that are outside our control, including:

Market conditions, timing, and competition;
The strength, pricing, and product–market fit of your offering;
The skill, effort, and consistency of you and your team;
Your willingness to implement strategies and adjust based on feedback;
Capital, resources, hiring, and operational decisions made by you;
Macroeconomic, regulatory, and industry-specific factors.

Any forward-looking statements, growth examples, or projections shared on the Website or during Services are illustrative only and should not be construed as a promise, guarantee, or prediction of any specific outcome for your business.

4. Earnings and Income Disclaimer

Where the Website or Content references revenue figures, customer counts, growth percentages, deal sizes, or other business outcomes — whether referring to past clients, our own results, or examples drawn from third parties — these are illustrative examples and not typical results. Most startups do not achieve outlier outcomes, regardless of the advice they receive.

No statement on the Website or in any of our Content or Services should be interpreted as a guarantee, projection, or assurance that you will earn or generate any particular amount of revenue, close any particular number of deals, or reach any particular milestone (including, without limitation, references such as “first 10 customers,” “your next $1M,” or similar phrases). These phrases describe outcomes that some clients pursue or have achieved; they are not promises that you will achieve them.

5. Testimonials, Case Studies, and Reviews

Any testimonials, case studies, reviews, success stories, or client quotes featured on the Website or in our Content reflect the personal experiences of those individuals or organizations. They are not representative of typical results, and should not be interpreted as a guarantee or promise that you will achieve similar outcomes.

Testimonials are voluntarily provided by current or former clients and have not been compensated, unless explicitly disclosed alongside the testimonial. We may edit testimonials for length and clarity but do not alter their substantive meaning.

6. Personal Opinions

Views expressed on the Website, in podcast episodes, in videos, on social media, or during Services are the personal views and professional opinions of Jens Koester. They do not represent the views of any client, employer, partner, sponsor, or third party referenced in the Content. Opinions may evolve over time and the most recent statement should not be assumed to reflect a permanent position.

7. Third-Party Content, Links, and Platforms

The Website and Content may include links to or embedded content from third-party platforms, including but not limited to YouTube (Google LLC), Spotify (Spotify AB), LinkedIn, X (Twitter), Instagram, Threads, Pinterest, Facebook, and other social media or content platforms.

We do not control, endorse, or assume responsibility for the accuracy, legality, decency, or quality of third-party content, products, services, or websites. Links and embeds are provided for convenience and informational purposes only. Your use of any third-party platform or service is at your own risk and is subject to that platform's own terms and privacy policy.

References to specific tools, software, books, podcasts, or other resources are not endorsements unless explicitly stated. We do not control changes those third parties may make to their offerings, pricing, or terms after the time our Content was created.

8. Affiliate, Sponsorship, and Compensation Disclosure

Some links on the Website or in our Content may be affiliate links, meaning we may earn a commission if you click through and make a purchase, at no additional cost to you. Where applicable, we disclose affiliate or sponsored content in line with applicable advertising standards (including the U.S. Federal Trade Commission's endorsement guidelines and the Canadian Competition Bureau's guidance on influencer marketing).

We only recommend tools, products, or services we believe are useful to startup founders and sales teams. However, you should evaluate any recommendation based on your own circumstances and conduct your own research before making a purchase.

9. Accuracy and Timeliness of Information

We make reasonable efforts to ensure that the Content is accurate at the time it is published. However, the sales, technology, AI, and startup landscapes evolve quickly. Information that is accurate today may become outdated, incomplete, or incorrect over time. We do not warrant that any Content is current, complete, free of errors, or fit for any particular purpose.

You are responsible for verifying the accuracy and applicability of any Content before relying on it. We are under no obligation to update Content after publication.

10. Use at Your Own Risk

Your use of the Website, Content, and Services is at your own risk. To the fullest extent permitted by applicable law, Jens Koester Sales Consulting and Jens Koester personally disclaim all liability for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages, or any loss of profits, revenue, customers, business opportunities, goodwill, or data, arising out of or related to:

Your access to or inability to access the Website;
Your reliance on any Content, advice, framework, recommendation, or opinion;
Decisions made or actions taken on the basis of the Content or Services;
Errors, omissions, or inaccuracies in the Content;
Third-party content, platforms, or services referenced or linked from the Website.

Limitations on liability are set out more fully in our Terms of Service. Nothing in this Disclaimer excludes or limits any liability that cannot be excluded or limited under applicable law, including statutory consumer rights.

11. Forward-Looking Statements

Some Content may contain forward-looking statements about industry trends, AI adoption, sales tooling, market shifts, founder behaviour, or other future developments. These statements are based on assumptions and reasonable judgments at the time and are inherently uncertain. Actual events and outcomes may differ materially from any forward-looking statement. We undertake no obligation to update forward-looking statements.

12. Use of AI and Automated Tools

We may, from time to time, use artificial intelligence or automation tools to assist in the production of Content, the operation of the Website, or the delivery of Services (for example, to draft outlines, transcribe recordings, edit video, or research topics). All published Content is reviewed and approved by Jens Koester. AI-generated material can contain errors, hallucinations, or out-of-date information; you should not rely on any Content as definitively accurate without independent verification.

13. International Audience

Our Content is created from a Toronto, Canada perspective and is read and viewed by audiences in Canada, the United States, Europe, and elsewhere. Laws, regulations, market norms, tax rules, and business practices vary by jurisdiction. Content that is appropriate or accurate in one jurisdiction may not be in another. You are responsible for ensuring that any action you take is permitted under the laws of your own jurisdiction.

14. No Professional Relationship from Reading Content

Reading the Website, watching our videos, listening to our podcast, downloading the workbook, or following us on social media does not create a consultant–client relationship between you and Jens Koester Sales Consulting. A consulting relationship is established only through a written or electronic engagement (for example, a paid 1:1 consulting agreement, workshop contract, or course enrollment), as set out in our Terms of Service.

15. Changes to This Disclaimer

We may update this Disclaimer from time to time to reflect changes in our practices, Content, or applicable law. The “Last Updated” date at the top of this page indicates when the most recent changes took effect. Your continued use of the Website or Services after the changes take effect constitutes acceptance of the updated Disclaimer.

16. Contact

Questions about this Disclaimer? Contact us at:

Jens Koester Sales Consulting

Toronto, Ontario, Canada

Email: jk@jens-koester.com

Website: www.jens-koester.com