Hi, I’m Jens.
I help startups sell.
With over 20 years of experience in sales, I’ve built and led sales organizations across Canada, the US, and Europe. I bring an international background and speak five languages, which allows me to connect with clients and markets across borders.
My Story
Throughout my career, I’ve served all sectors — from digital SaaS platforms to non-digital consumer products — and sold successfully into both B2C and B2B markets. As a former sales executive, I’ve led large teams, designed go-to-market strategies, and managed multi-million-dollar pipelines.
Over the last decade, I’ve focused my expertise on helping startups:
500+ startups coached, Millions in new revenue opportunities supported, and a proven track record of moving companies internationally from their first customers to scalable growth.
As a certified coach with a university degree in Business Administration and Business Psychology, I combine hard sales skills with a deep understanding of people, decision-making, and motivation.
My philosophy is simple: keep it clear and keep it customer-first.
Numbers at a Glance
-
500+ startups supported
-
10+ years dedicated to startup growth
-
Millions in new revenue opportunities secured
My Approach
Diagnose → Design → Enable → Iterate
I don’t just give advice — I work hands-on with you and your team to uncover bottlenecks, design the right strategy, enable you with tools and playbooks, and iterate until results stick.
Certifications & Partners
-
University Degree
-
Certified Business & Sales Coach
-
HubSpot, Salesforce, and all current AI and CRM tools
-
Partnerships with accelerators and incubators across Canada, the US, and Europe
Why Toronto, Why Cross-Border
Toronto is my base, but my experience is global. I’ve worked with founders in Silicon Valley, New York, Berlin, London, and beyond. This cross-border experience gives me perspective on what works locally — and what it takes to break into international markets.
