Hi, I’m Jens.
I help startups sell.
With over 20 years of sales experience, I have built and led sales organizations in Canada, the United States, and Europe. I have an international background and speak five languages, which enables me to connect with clients and markets across borders.
My Story
Throughout my professional career, I’ve served all sectors, from digital SaaS platforms to non-digital consumer products, and sold successfully into both B2C and B2B markets. As a former sales executive, I’ve led large teams, designed go-to-market strategies, and managed multi-million-dollar pipelines.
Over the past ten years, I have specialized in consulting startups on their sales strategies: I have advised more than 500 startups, helped them unlock new revenue opportunities worth millions, and have a proven track record of helping companies expand internationally, from their first customers to scalable growth.
With a university degree in Business Administration and Business Psychology, I combine hard sales skills with a deep understanding of people, decision-making, and motivation.
My philosophy is simple: keep it clear and keep it customer-first.
Numbers at a Glance
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500+ startups supported
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10+ years dedicated to startup growth
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Millions in new revenue opportunities secured
My Approach
Diagnose → Design → Enable → Iterate
I don't just offer advice; I work closely with you and your team to identify bottlenecks, develop the right sales strategy, provide you with the necessary sales tools and sales guidelines, and keep refining the sales process until the results are sustainable.
Certifications & Partners
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University Degree
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HubSpot, Salesforce, and all current AI and CRM tools
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Partnerships with accelerators and incubators across Canada, the US, and Europe
Why Toronto, Why Cross-Border
Toronto in Canada is my home, but my experience spans the globe. I am working with founders in Silicon Valley, New York, Berlin, London, and beyond. These cross-border experiences give me insight into what works locally and what it takes to gain a foothold in international markets.
