AI won't close your deals — but it's the best prep cook you'll ever hire. The concrete, daily ways a sales consultant actually uses AI: the 90-second prospect dossier, the objection sparring partner, the follow-up factory, the strategist on retainer.

Every consultant is telling you to "balance AI with humans." Nobody is telling you which half is which. A startup sales consultant's honest take on what to actually automate in sales, what to never let AI touch, and the one-line test that decides every time. With a one-page checklist.