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Jens Koester Founder Coaching

Stop Wasting $150K on a Full-Time VP: Get the Framework Instead.

Download the 4-Pillar Fractional GTM Assessment Framework to build a repeatable B2B sales engine that costs 40% less than internal hiring.

To scale past the $5M mark, your startup needs senior strategic expertise—not the massive salary liability that comes with it. If you’re struggling with chaos, low-quality leads, or organizational misalignment, you’re trapped in the Expertise Inequality cycle.  

This Sales Framework is the definitive blueprint for moving your company from founder-led sales to predictable growth.

Inside, you will learn how to:

  • Avoid the Six-Figure Trap: Implement executive-level strategy and process—saving your business 30%–45% on sales costs compared to hiring a full-time senior leader.  

  • Achieve Precision Targeting: Stop burning resources on low-quality leads. Define the exact Ideal Customer Profile (ICP) needed to accelerate your Average Contract Value (ACV) to $20,000+.  

  • Solve Alignment Chaos: Map the single most powerful unified Revenue Operations (RevOps) system to end sales and marketing silos and instantly utilize the 60% of content that is currently wasted.  

  • Accelerate Velocity: Implement the framework that reduces the long B2B sales cycle length to under 90 days, ensuring your pipeline is moving fast enough to meet your targets.

Get the GTM Assessment Framework

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