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Idea generation and validation: How to turn your idea into a viable business concept

Updated: Mar 6, 2023

Turning an idea into a viable business proposition is a challenging task for an entrepreneur. It requires a thorough understanding of the market, the target audience, and the potential demand for your product or service. Here's a guide to ideation and validation, the process of turning your idea into a viable business proposition.


Ideation: Generating Ideas

Ideation is the process of generating ideas. Start by identifying a problem or an opportunity in the market. Brainstorm ideas that can solve the problem or tap into the opportunity. Consider the needs, preferences, and pain points of your target audience, and develop ideas that meet their needs. Ask your potential target group in short interviews what needs they have for a topic. Do as many interviews as needed. It's not about interviewing 100,000 people. With a small number of up to 50 interviews you will get very valid results.


Evaluation: Assessing Ideas

Evaluate your ideas by considering the market demand, the competition, and the feasibility of the idea. Identify the potential customers and their willingness to pay for the solution. Assess the market size, the competitive landscape, and the potential barriers to entry. Determine the cost of developing the product or service and the expected revenue. Develop a clearly defined sales strategy for your startup that includes all sales channels where you can sell your product to your target audience.


Validation: Testing Ideas

Validation is the process of testing your ideas. Develop a minimum viable product (MVP) or a prototype of your product or service. Test it with a group of potential customers and gather feedback. Analyze the feedback and use it to improve your product or service. Analyze which sales actions are successful.


Iteration: Refining Ideas

Iteration is the process of refining your ideas based on the feedback received. Refine your product or service based on the feedback received from potential customers. Consider making changes to the features, pricing, or marketing strategy based on the feedback.


Business Plan: Developing a Plan

Develop a business plan based on the refined idea. The business plan should outline the market opportunity, the target audience, the competitive landscape, the marketing strategy, the financial projections, and the team required to execute the plan. Define in a concrete sales plan, with which tools, you want to market your product.


In conclusion, ideation and validation are crucial to turning an idea into a viable business proposition. Generating ideas, evaluating them, testing them, refining them, and developing a business plan can help you turn your idea into a successful business.


It is very important that you actually launch your product!

After an intensive preparation period. Do it, it will be great! :-)


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