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These are the most important sales techniques that you can use for your startup sales strategy. If you want to learn more about this, contact me!

Objection Handling

Objection handling is a sales technique that involves addressing and overcoming objections or concerns raised by a potential customer. It requires active listening to understand the objection, empathizing with the customer's viewpoint, and providing persuasive responses and solutions to alleviate their concerns.

SPIN Selling

SPIN Selling stands for Situation, Problem, Implication, Need-payoff. It's a sales technique that involves asking a series of questions to uncover the prospect's situation, problems, the implications of those problems, and the potential benefits or need-payoff of your product or service. It's a method for discovering the prospect's pain points and presenting solutions effectively.

Feature-Benefit Selling

Feature-benefit selling is a sales approach where the salesperson focuses on highlighting the features of a product or service and then connects these features to the specific benefits they offer to the customer. It involves demonstrating how the product's attributes directly address the customer's needs and problems, emphasizing the value of those features to the buyer.

Trial Close

A trial close is a sales technique used during a conversation with a prospect to assess their readiness to move forward in the buying process. It's a subtle attempt to gauge the prospect's interest, address any concerns, and determine if they are open to making a purchase.

Consultative Selling

Consultative selling is an approach in which the salesperson acts as a consultant or advisor, focusing on understanding the unique needs and challenges of the customer. It involves asking probing questions, actively listening, and providing tailored solutions to meet the customer's specific requirements.

Relationship Selling

Relationship selling is a sales strategy that focuses on building and maintaining long-term customer relationships. It prioritizes understanding the customer's needs, providing personalized support, and fostering trust and loyalty. This approach emphasizes customer retention and repeat business.

"Feel-Felt-Found" Technique

The "Feel-Felt-Found" technique is a sales method that involves empathizing with the customer by acknowledging their feelings and concerns. It then shares a similar experience (someone else who felt the same way) and explains how that person "found" a solution or benefit through the product or service, aiming to create a connection and build trust.

Price Bundling

Price bundling is a sales technique in which multiple products or services are packaged together and sold as a single bundle for a reduced combined price. This strategy encourages customers to purchase a combination of items, often resulting in cost savings compared to buying each item separately.


Cross-selling is a sales strategy where a salesperson recommends additional products or services to a customer who is already making a purchase. The suggested items are related or complementary to what the customer is buying, increasing the average transaction value.

Social Selling

Social selling is a modern sales technique that leverages social media platforms to identify, connect with, and engage potential customers. Sales professionals use social networks like LinkedIn, Twitter, and others to build relationships, share valuable content, and establish trust with their target audience, ultimately leading to sales opportunities.

Value Selling

Value selling focuses on highlighting the unique value and benefits of a product or service to the customer. Salespeople emphasize how their offering addresses specific customer needs and provides a better return on investment compared to alternatives.

Challenger Sale

The Challenger Sale is a sales methodology that emphasizes the salesperson's role in challenging the prospect's current thinking and assumptions. It involves teaching the customer new insights and ideas, leading to a more informed decision-making process. This approach aims to differentiate the salesperson by providing unique perspectives and driving change in the customer's approach.

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