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The ULTIMATE Guide to Building a Thriving Startup in 2023!

Updated: Mar 6, 2023

Welcome to my blog! Here you can find out everything about the latest startup sales strategies, new product trends and everything about my daily work.


I'm Jens, Startup Sales Consultant and I'm here to support you in all aspects of your self-employment. I started my own business after a long time as a sales leader in the industry and work internationally in Europe, the US and Canada.


What do you get out of this guide? In the blog you get really good food for thought and many practical tips on how to make your startup a success. Starting a startup can be a difficult and daunting task, but with the right tools and strategies, you can build a thriving business in 2023. Here are the basic facts to building a successful startup.


1. Develop a solid business plan

A business plan is the blueprint for your startup. It outlines your goals, your target audience, your competitors, and your financial projections. A solid business plan is the foundation for your startup's success.

2. Identify your target audience and their needs.

Identifying your target audience is the most important point in building a thriving startup. Understanding your customers' needs, preferences and problems will help you develop products or services and the right sales strategy to meet their needs.


3. Define the USP (Unique Selling Proposition) for your product

The USP originates in the mind of your customers and expresses your consumer needs they have for your product. A clear USP that differentiates your product from your competitors is the key to all further startup sales activities. Formulate this USP, after asking your target group about it, in one sentence.


4. Create a Minimum Viable Product (MVP)

A Minimum Viable Product is a prototype of your product or service. It allows you to test the market and gather feedback before investing in production. It is important to develop an MVP that solves a problem and provides value to your customers. Analyzing the data from the test and tracking the test results is a key factor to your success.

5. Build a strong team

Your team is the backbone of your startup. Hire people who share your vision and have the skills and expertise to help your startup grow. Make sure your team is diverse and each member brings a unique talent to the table.


6. Focus on customer experience

Customer experience is critical to the success of your startup. Make sure your customers have a positive experience with your product or service. Listen to your customers' feedback and use it to improve your offering.

7. Network and collaborate

Networking and collaboration are essential to building a thriving startup. Attend industry events, join startup communities, and collaborate with other startups to expand your reach and gain valuable insights.


8. Apply for funding

To grow your startup, you may need funding. Look for investments from angel investors, venture capitalists, or crowdfunding platforms. Make sure you have a solid business plan and a strong team to increase your chances of getting funding.


Building a thriving startup in 2023 is possible. It takes hard work, passion, and a solid sales plan. If you follow these tips, you'll be well on your way to building a successful startup.


Book your free startup consultation with me now bit.ly/jens_free_startup_coaching


Write me an Email for your feedback: jk@jens-koester.com

Listen to my podcast bit.ly/jens_innovate_me_podcast

Watch my YouTube Channel: www.youtube.com/@jenskoster0606



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