The articles I have published as a book author for sales management highlight the huge relevance of the topic of channel-specific initiatives in sales management for start-ups and SMEs. My books for startup sales management, I shed light on what startups can learn from established companies, and vice versa.
Trend monitoring and trend research in the FMCG area (Fast Moving Consumer Goods) are the main topics in my published literature for the startup sales management process. Let's take a reading trip together „to new sales management“. In my „Idea Pool“ blog, read my expert articles and interviews about how we can work together to rejuvenate your sales team. „Stop simply selling!“ - find out how to do this with my support as an author for sales strategies.